LIVE UPDATES: Oxy HP Meet
Oxy High Performance Meet - May 22, Eagle Rock, CA, US Womens m NameYrSchoolFinalsH#Pts1Schmidt, Alice Nike 2Gall. image. Fast Track. The Oxy High Performance Meet was held Friday night at Occidental College in Los Angeles. With just more than a month to. USATF Distance Classic at Occidental College. HOKA New Jersey/New York Track Club athlete Ce'Aira Brown prevailed in the fast section of the women's.
Friday morning, Willis tweeted a quote from his long-time coach, Ron Warhurst: A lap into the contest, it was a three-woman race for the win: Exchanging the lead over the final meters were Hasay and Rowbury, while Diriba hung on comfortably in third. The race would be decided with meters remaining, when Rowbury turned to her four-flat m speed and began to edge away. Diriba clutched to second around the final bend as Rowbury cruised to a I was surrounded by people cheering and that really kept me honest.
In much cooler conditions, Hasay had run a Through meters in 1: Digging deep, Martinez timed her kick perfectly, taking the lead only a step from the finish.
To go under 2: She now has the sixth best time in the world for the nascent season. In total, nine women finished in under 2: After crossing meters in eighth place, Greer gradually moved up before taking the lead in the final straight, fending off hard challenges by Felix Kitur 1: Greer confirmed that transitioning from the collegiate ranks—where he won the NCAA m title for Oregon last year—has gone very smooth under coach Mark Rowland.
From the get-go, the Nike Oregon Project athlete set himself directly behind pacesetter Mike Rutt, who had already run 1: When Rutt stepped off with meters to go, Centrowitz was in the pole position primed for a fast charge home.
Racing on the Occidental College track—which she said was one of her favorites—Van Buskirk sat back in the pack awaiting her time to go. By Larry Eder on May 16, Peter Abraham ventured to the Oxy High Performance meet and saw the future of the sport. Social media, a great web site, a strongly presented digital press release are parts of what could make the Oxy High Performace meet the best track meet in America. You may not have heard of the Occidental High Performance track meet.
Sure, you know about the famed Prefontaine Classic meet in Oregon, which is a showcase for Nike's marketing muscle. But the Oxy HP meet might be the most compelling meet in the country. This meet is different. Like a few other big meets, the fields are world-class--this year's event featured much of the US Olympic team as well as global distance superstar Mo Farah. While the Pre meet and other Diamond League races do have faster fields overall, their heats are stocked with Kenyans and Ethiopians whom are unknown to all but the most hardcore track fans.
Oxy showcases, for the most part, the stars of American distance running. Moreover, it also doesn't try to cram every track and field event into one evening. The, Steeplechase, and One of the biggest mistakes brands, or events, make nowadays is trying to be all things to all people.
The fact is that a single traditional track meet is actually playing to several audiences with sprinters, jumpers, throwers, and distance runners all on display. The distance fan really is a discrete tribe, so why not create an event just for them?
New Balance - Videos - Womens Section 1 - USATF Oxy High Performance Meet
I love that Oxy does this. The organizers of this event--Rose Monday, Frank Gagliano, and Jon Marcus--have done an incredible job building it thus far.
I commend them for creating such a great meet in such an intimate venue. The value of their foundational work isn't lost on me.
USTFCCCA InfoZone: Team Info
But neither is the opportunity to take Oxy to the next level. Currently, Oxy is the equivalent of holding a PGA Tour event, with Tiger Woods and Rory McIlroy, at a local municipal course with a miniscule gallery of insider spectators and almost no media coverage. Hard to imagine, right? Well, in track and field it's commonplace. But that's also the opportunity here. Outside of the Olympic Trials or a big city marathon, I can't think of a better way to bring distance running to a new audience.
Not only is this event already great and getting better, but it's in Los Angeles, the fittest big city in America. If Rose and her team want to grow Oxy to it's rightful place as America's best track meet and to be clear, they may notthey require some significant upgrades. Oxy needs to mature along with its potential.
Here's my point plan to build this meet into a world-class event: While Oxy has benefitted from the quaint environs of the 2,seat Jack Kemp Stadium, this venue is at capacity and there's no real estate to add temporary seating. A move to Drake, with its 12, seats, would allow the race to scale upward for years, with plenty of parking and amenities.
LIVE UPDATES: Oxy HP Meet
Currently, the Occidental meet does almost no media or press whatsoever. That needs to change. I'd add a small media team starting a month or so in advance of the event with PR, social media, and video content. Create a real social media profile: Proper hashtag usage, including a hashtag chalked onto the infield so all of the spectators can get on the same page.
Then they need a professional social media staff the night of the race to be constantly tweeting, posting to facebook, sending out photos and video, etc. This approach is critical for any live event nowadays. It's hard to imagine any event without even a basic website, but Oxy currently doesn't have one. It took me 10 minutes on Google to find even their basic page on the Occidental College site. This can be built in a few weeks for a couple thousand dollars.