Ivanovic jankovic relationship marketing

Jankovic wins tense Serbian battle with Ivanovic | Reuters

Ana Ivanovic is determined to prove you don't have to be a winner to be a champion. Jelena Dokic and Jelena Jankovic, who is currently battling her own Ana Ivanovic who the sponsors, the agents and the marketing men pay top to your sponsors, to have relationships with the people and the media. Love & relationships Ivanovic grows into role of Australia's adopted daughter been an all-Serbian final but for a back injury Jelena Jankovic suffered on If the marketing executives had been able to nominate the singles. Ana Ivanovic describes her relationship with Jelena Jankovic as a healthy rivalry. Serbia's Ana Ivanoic, left, embraces compatriot Jelena Jankovic after . Sales and Business Developer: Marketing & Biz Dev.

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Plans have already been approved and, with government support, he is hopeful they can come to fruition in October next year. That will be too late for Jankovic, Ivanovic and Djokovic - all of whom trained overseas during the winter because of the lack of facilities in Serbia - but it is hoped that the next generation's parents will be spared the same expense as well as the swimming pool experience. I think it has to do with the nation. The British mentality is always tough but, if you have a lot of things, you are not too hungry.

They give him everything. For all the success through adversity there is frustration that the federation has failed to provide more assistance. Others are more pragmatic given tennis's low status in the past. The biggest help comes from the three players who are showing the way. Ministers want to be pictured with them.

That needs to happen sooner rather than later, with the federation predicting that within three years the 1, players currently registered between the ages of eight and 30 will double. With only one hard court in Belgrade, located at Colonial Sun and also used for basketball and football, those figures accentuate the importance of a national tennis centre. There could, however, be another development before then, with Novak Djokovic's father, Srdjan, planning to build his own academy.

The year-old is eager to maximise potential and, mindful of Serbia's part in the Balkans conflict, knows success on the court also represents a chance to "give the country a good image". That will be even easier to achieve if he realises his ultimate goal.

But as he watched four tennis courts being built opposite the family restaurant, the five-year-old Djokovic was enthralled. Jelena Gencic, who opened the tennis camp there, is still coaching in her seventies; Djokovic often describes her as the biggest tennis influence in his life. Gencic remembers the day he first arrived to play. I asked him, "Who packed your bag, your mother? It wasn't any more or less safe than any other place in the street, but if you're sitting at home in the basement, thinking they are going to bomb your home, you're going crazy.

We were practising all day, and at seven o'clock we would go home and sit with the curtains closed, everything closed and dark the way it had to be.

Interviews: Novak Djokovic and Ana Ivanovic, Serbia's tennis stars | Sport | The Guardian

Perhaps that partly explains why Djokovic is so keen to be an ambassador for his homeland. Last time we had a practice in Belgrade we had 20 people on the court, so I said no more. It's better for him to practise somewhere else. But of course he misses it so much. Tonight, every seat is filled, and every person present - little boy, teenage girl, adult male - seems to have a fairly open crush on 'Nole', as they call him here. The other participants in the celebrity doubles match, Tipsarevic, Ivanovic and Jankovic, are announced to loud cheers.

When Djokovic appears, however, the cheers turn to hysterical screams. Grown men hurl themselves down the stadium steps to get closer. The four greet one another as the old friends they are; Djokovic, living up to his heart-throb role, offers Ana an elaborate bow that ends on bended knee.

The crowd loves it. Although they played at different clubs, Djokovic has practised and played with Ivanovic since they were five years old. She has such a great personality, very calm and very positive. And she's beautiful as well! She has a beautiful smile. She's attracting people wherever she goes because she's very bright and people recognise it and respect her.

Of course she has. But I could never play with her per cent serious because I laugh with her more than anyone else. I really enjoy practising with her. Djokovic is too gentlemanly to be drawn. I wouldn't, because they're both playing great tennis. At the end of the evening, Djokovic and Tipsarevic join the band to sing a popular, though puzzling, song about friendship sample lyrics: Djokovic's voice is not what you would call tuneful, but right now he could release a recording of his tooth-brushing routine and still have a number-one hit.

Maybe one day, he says, he could be a singer, or an actor. Even the swans turn their heads the better to catch this 6ft 1in peach-skinned girl as she walks, and talks, and sips her large Starbucks takeaway. Then talks some more. She is wearing skinny jeans, a bitter-chocolate leather jacket and a cream silk scarf.

In conversation, as on court, she covers a lot of ground quickly. No sooner has she dispatched the subject of Robbie Williams than she is happily lobbing George Clooney into the conversation and skilfully volleying the topic of Slobodan Milosevic back over the net. As we head up Zurich's old cobbled streets, she is talking about travel, which, as a professional tennis player, takes up 90 per cent of her time. Ivanovic reels off the matches played and the countries visited in the past year alone, and you cannot begin to calculate the air miles and the WTA kudos she has accumulated.

There was the Australian Open she reached the third roundFrench Open she lost the final to Justine HeninWimbledon memorably beaten in the semis by Venus Williams and the US Open knocked out, fourth round, that Williams woman again. Meanwhile, without so much as a sip of barley water, she was also off to the Tier I events. By the time we have meandered back towards Starbucks she needs refuellingit has been made plain that no matter how moneyed, mollycoddled and media-massaged these tennis princesses may be, most of them put in more court appearances per year than Pete Doherty.

Does your personality change once you're on court? It has to happen because if you're too soft you're going to lose. I'm very easy-going off court, but I really want to win once I'm walking on to the court. At that moment, do you hate your opponent?

Jankovic seeking magic formula to stop Henin

I try not to think about the person, just their tactics, their weaknesses and strengths. I play against the ball. It doesn't really matter who you're playing at that point. Even if you're facing one of the Williams sisters?

That's a little harder. They play very aggressively. Are you a bad loser? Even if I play backgammon with my coach I hate to lose. I won't talk to him for, like, an hour. So imagine how it feels when you lose at tennis. That makes me determined not to lose because I hate it so much.

Even at a set down and match point I always believe I can come back. But sometimes you must know it won't happen What do you do half an hour before a big match? I like to be alone and listen to music. Every match I play, I have a tune in my head over and over. It might only be a few words or a small piece of the tune, but it can drive you mad. Can your mind drift during matches?

It's not always possible to concentrate completely, so you'll find yourself thinking about something someone said earlier. That's when you have to pinch yourself and get back to what's happening on the court. Have you ever cheated? Actually, I did once. I was a junior and there was no referee and I played against this Russian girl and she cheated so badly.

She was calling balls out that were a metre inside the line. I was so angry, I thought: Earlier this afternoon, Ivanovic made a fleeting appearance on the sports floor of an upmarket this is Switzerland, they don't do downmarket department store.

As a resident of Basel, she is treated as a local in Zurich. Her approachability is appreciated and fans cluster around as she dispenses multilingual goodwill and free Adidas T-shirts.

Ana Ivanovic vs Jelena Jankovic 2007 Tokyo Highlights

Ivanovic's sponsorship deal with the sportswear giant was engineered - like her entire career - by her manager, Dan Holzmann, a Swiss-based German entrepreneur, who took on Ana when she was He needed only two hours before deciding to invest the half a million dollars it would take to groom the naturally gifted girl.

Within 18 months of her pro debut, Ivanovic had paid this seed money back. With her global marketability and his business acumen, they make an enviably winning team. Having remained unmolested for the duration of her lakeside date, Ivanovic is spotted by a few youths. They blush and jostle and, much like your reporter, ask her random questions that she claims to enjoy more than talking tennis tactics. That was something I'll never forget - the biggest shock of my life. My parents tried to keep it away from us, they wouldn't talk about it or put the news on.

But schools were shut, nobody went to work, everything stopped. It was a bit scary, but people really stayed together and protected each other.

Describe your bedroom as a child. When I was very young I shared my bedroom with my brother. He's four years younger than me. Later we had separate rooms. Mine was apricot-coloured - nice, eh? I was so happy because I had a TV in my room. I wasn't crazy about putting posters up of movies stars or singers. I only really loved Monica Seles - I so was obsessed.

Your parents must have found your tennis obsession strange Yes, firstly because I was such a clumsy kid. I couldn't run without knocking something over. Then I wanted to play tennis and no one in my family knew anything about tennis. Looking back, I really don't know what attracted me to it, but I still have a video of my first-ever practice, when I was five.

Watching it now, there was a little bit of talent there; I could hit the ball. Do you feel that you missed out on a normal teenage life? Not really - I never liked going out to parties.

Partying and drinking were never my thing. Do you cry easily? I'm quite an emotional person. I cry a lot. I do not like conflict, so if I have an argument with my parents I'll often cry. I become too emotional. I cried after I lost in the Stuttgart Open.